The components of a firms image Essay Example | Topics and Well Written Essays - 500 words

The components of a firms image - Essay Example The goal is to manufacture product differentiation where no inherent distinctions exist. Retail positioning creates a value of "who you are" in the market. Store Image is the positioning of a store in terms of its branding, product selection, interior and exterior design, fixtures and fittings, lighting and other elements affecting the visual outlook of a retail store. Store atmosphere affects merchandise quality inferences, in turn affecting store image. Often, a consumer's first impression of a store is based on what can be seen or heard from outside the store. This may include the displays, the lighting, the music, the color scheme, and the arrangement of space. Merchandise Assortment is necessary to increase profitability which is the key driver for any business. Effective merchandising assortment and planning results in maximising sales potential and minimising losses from mark-downs and stock-outs. Effective merchandise planning and assortment effectively controls the two major areas of profit leakage in retail, which are the loss of sales due to stock shortage, and the forced margin reductions due to excess stock. The essence of computer aided direct marketing is that it aids in telemarketing; that is, selling over the telephone.

Progress Report Essay Example | Topics and Well Written Essays - 1000 words - 2

Progress Report - Essay Example Most recently, Samsung was forced to pay a huge amount as fine, resulting from the court verdict on Apple’s sue regarding patent infringement. Thus, there arises a highly significant and immediate need to rethink Samsung’s strategies in order to ensure that they do not erroneously imitate others and also that their designs are not copied by other firms. Here, a study is conducted on the patent strategy of Samsung, with the intention to come out with a possible solution for infringement issue. The cost incurred in this process is estimated to be around $1000. It is believed that by completing this research, it will be possible to reduce issues of patent infringement between smart phone makers. At this point, the second phase of the study has been completed. Firstly, the completed work 1-2 is discussed, and then the focus is thrown on future works 3-5. Mainly five stages are formed for the research and there is a prescribed deadline for completing each task. Investigate the extent of patent competition and infringement in the smart phone industry. Based on â€Å"2012 mobile user survey,† under smartphone user preferences category, Apple led the graph by holding account for 38% of user interest and HTC came in second position and Samsung came third with 15% of the market preference (Keynote, 2012, 1). The report indicates the intensity and stiffness of market competition. By analysing â€Å"ITC’s† (International Trade Commission) article â€Å"Smart Phone patent battle,† it is revealed that patent infringement activity is a very common issue in the smartphone industry (Hynes & Sinnott, 2011, 39). Identify the patent related problems Samsung smartphones face with other competing firms as well as the defects of existing patent strategy in the current industrial scenario. Almost all infringement verdicts were taken against Samsung. So it is clear that their patent strategy has some default, recently forcing